The business of gift cards has been in operation from the earlier days and the gift cards are a means of showing love and affection to the special ones and the close relationships and by giving the gift cards, one can explicitly show the other person their love and affection. The Gift Card Trade is a profitable one but the imports and exports of these gift cards are on the lower side as these are manufactured locally but specialized gift companies have mastered the supply chain and procure the card material from the cheapest supplier as a result of the economies of the scale. Recently in the economic recession the Gift Card Trade also got affected and the technological growth in the form of emails and mobile phones has reduced the market size of the gift cards considerably. Most of the old people comment that now the life style of people have completely changed and rarely the people talk to each other and spend most of the times watching TV, browsing in the internet or playing video games and even the talking aspect in the families have reduced to a great extent. In their ages, the Gift Card Trade was very popular and this formed the main source of interaction between people.  The Gift Card Trade enables people to communicate with each other and take care of each other but now the culture has become worse that a person do not even know the name of the neighbor and if the neighbor is a terrorist also, no body will be able to find as the interaction have become less in this machine world. Old people have enjoyed the Gift Card Trade between them and their partners and share wonderful experiences based on the gift cards and these experiences will be wonderful to hear and the current youth and generation are missing this. It is very sure that the Gift Card Trade will be the missing link of this generation. Gift cards play a major role in impressing the people and most of them keep these gift cards very safely as a treasure in their biographies and say that each gift card will tell a different story. A person love to perform Gift Card Trade and in each occasion or festival the post box will be filled with gift cards from friends and family members and this tradition has vanished totally now in this generation.